Teasing Your Work
Teasing is a subtle art. It is a lot like a fan dancer’s moves or a shy person’s come-on.
Teasing should feel like a movie trailer because that is exactly what movie trailers do.
Teasers are usually a bit longer than blurbs and are meant to generate excitement. They often end with a question, but they don’t have to. Think of how films are teased if you’re stumped for ideas.
She was spoiled, rich, and beautiful, until the Civil War ended it all. Scarlett O’Hara has lost nearly everything. But there’s a rich man who’s interested, and he might even love her. Can she win Rhett Butler and save her beloved land, Tara?
Revealing too much
Don’t get too obvious! You do not do yourself any favors by spoiling your own book. Notice how the above teaser for Gone With The Wind does not go past maybe the middle of the film? And how it never mentions Ashley or Melanie Wilkes, the burning of Atlanta, or Scarlett’s first two husbands? I deliberately left the teaser off at just about when the first big reel ends. It used to be, in the theater, Gone With The Wind would have an intermission, the film was so long. This teaser ends just about a minute after intermission ends.
Revealing too little
This is another problem. If I just said Scarlett was a wealthy woman living a life of luxury on the brink of the Civil War, that would feel a bit incomplete. I can go a little further, plus adding Rhett Butler’s name to the teaser brings in the male main character. Marrying Rhett is one of Scarlett O’Hara’s main character drivers, whether it is to secure finances for her family or due to love on her part. Bringing Rhett into the conversation means the listener or reader gets an even better idea about who Scarlett is, and what motivates her.
Can you write a teaser for a classic work? Try it in the Comments section, and let’s see how you do!