Archive For June 30, 2016

Writing a blurb

Writing a blurb

Writing a blurb Have you ever written a blurb for a book? Here’s how. Grab the reader’s attention The idea is to be engaging to the reader. Blurbs are short promotional pieces. They used to just be on the backs of books, but now they can be the copy you read on an Amazon author…

Advertising on Facebook

Advertising on Facebook

Advertising on Facebook Have you tried advertising on Facebook? It’s easier and more affordable than you might think. Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if any new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date…

Working with a Facebook page

Working with a Facebook page

Working with a Facebook page How do you go about working with a Facebook page? Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date after a while. This…

Creating a Facebook page

Creating a Facebook page

Creating a Facebook page How do you go about creating a Facebook page? Pages versus Groups Why do you want one over another? Why does it matter? Groups, as might be expected, allow for more discussion. However,¬†everyone is on a more or less equal footing in terms of presenting content. And if that is what…

Optimizing Twitter

Optimizing Twitter

Optimizing Twitter Now that you’re on, it’s time to start optimizing Twitter. Lists What are lists on Twitter? You may have noticed people who have a rather different follower to following ratio than you do. What do I mean by that? Let’s say you follow 100 people. And 1000 people follow you. The ratio of…

Starting a Twitter stream

Starting a Twitter stream

Starting a Twitter stream How do you go about starting a Twitter stream? Should you plunge right in, or hang back? Your Account You need a name! Let’s say you’ve taken my advice (or decided this on your own), and gone with an account just for writing. If you want a personal account, you make…

Creative commons

Creative commons

Creative commons and whether images can be used What is Creative Commons? Their story is best told by them: Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools. But this is not copyright! Instead, it is designed to work with copyright,in order to help…

Demystifying Twitter

Demystifying Twitter

Demystifying Twitter What can Twitter do for you, the independent writer? What’s the big deal about 140 characters? Twitter is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others. Many of us know someone who tweets about everything in their lives….

Demystifying Facebook

Demystifying Facebook

Demystifying Facebook How can Facebook help you, the independent writer? It’s not just for Candy Crush anymore. Independent Writers on Facebook Like other small business persons (for that is what an indie author is, right?), you have two separate lives on any social network. One is as an individual. You have friends, you have opinions….

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